Affiliate Disclosure

Plain-English statement on how affiliate links work on Wild Sauna UK — and why they don't change what we recommend.

What an affiliate link is

An affiliate link is an ordinary link to a retailer's product page with an identifier appended so the retailer knows the click came from us. If you buy the product (sometimes within a defined cookie window after the click), the retailer pays Wild Sauna UK a commission — typically a small percentage of the sale price. You pay exactly the same price as you would clicking through directly.

Which programmes we use

Wild Sauna UK participates in affiliate programmes including Amazon Associates (Amazon UK) and selected specialist sauna retailers, where the programme is open to UK content sites and the retailer stocks products relevant to our audience. We add programmes as we publish content that warrants them; we do not chase commissions for niches we don't cover.

How editorial independence is maintained

  • We do not accept payment from manufacturers or retailers in exchange for inclusion in any guide or for favourable coverage.
  • Affiliate commission rates do not influence rankings. Where Retailer A pays a higher commission than Retailer B for the same product, we still recommend whichever is the better buy on price, terms and warranty.
  • "Best of" lists are chosen on the methodology described in our editorial policy, not on which products are most commission-rich.
  • Where we believe a popular product is overpriced or overrated, we say so — even when it would be commercially convenient not to.

What you can do

You don't have to use the affiliate links. If you'd rather visit a retailer directly, you can — typing their domain into your browser bypasses our links entirely. If you do use them, thank you — they're how this site stays free, ad-light and free of sponsored "reviews".

Links are marked clearly in body copy where required, and outbound affiliate links carry rel="sponsored noopener" per ASA / FTC best practice.

Compliance

This disclosure is intended to satisfy the UK Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) requirements around affiliate marketing, the US Federal Trade Commission's Endorsement Guides, and the EU Digital Services Act transparency rules for online content.