AI Use Disclosure

What AI does in our workflow, and the things AI never does — like inventing first-person experience or fabricating quotes.

Wild Sauna UK is produced by a small team working with AI tools in the research and drafting workflow. This page sets out plainly what AI is used for, what it isn't used for, and what guarantees we make about the content you read.

How AI helps

  • Research. AI tools help gather and summarise public sources — manufacturer documentation, regulatory standards, owner-forum discussions, and retailer terms.
  • Drafting. AI drafts paragraphs from a researched outline, in a consistent editorial voice.
  • Editing. AI helps tighten prose, check for inconsistencies, and surface places where a claim looks weak or unsupported.
  • Maintenance. AI helps spot when an article has gone stale (prices have moved, a venue has closed, a heater has been superseded) and flags it for human refresh.

What AI does not do

  • Publish unreviewed. Every piece is reviewed by a human editor before it goes live. AI does not publish directly.
  • Invent first-person experience. We do not generate fabricated "I visited" or "I tested" narratives. Where a review is research-based rather than hands-on, the article says so.
  • Fabricate quotes or sources. AI is not used to invent owner testimonials, reviewer credentials, statistics, or research citations. Every cited figure traces back to a real source.
  • Decide what to recommend without human judgement. The "best of" picks in any guide are signed off by a human editor against the methodology in our editorial policy.

Accuracy and corrections

We aim for accuracy, and we'd rather flag uncertainty than fake confidence. If you find an error — a wrong specification, a closed venue, a misquoted regulation — please flag it via the route on the affiliate disclosure page. Significant corrections are noted on the article.

Why we disclose this

Search engines (notably Google's Search Essentials and helpful-content guidance) and the EU AI Act both encourage transparent disclosure of AI involvement in content production. We agree with the principle: you should know how the content you read was made, so you can weight it accordingly. The short version is that AI is a research and drafting assistant here — never an unsupervised author, and never a substitute for honest sourcing.